Lj - Latest Job

Dixons Carphone Retails Group

Title: Email Specialist

Date of Employment: April 4th 2012 to date
(8 months freelance font end web designer for freedomsites)

Role:
Responsible for supporting the Dixons, PC World and Currys online brands in designing and executing email marketing campaigns. Using relevant and up to date technology to track email open rates, clicks and revenue data, to help optimise email campaigns and drive more click through(s) and sales traffic to the site.

• Working from briefs to design email campaign concepts using Photoshop.


• Building and updating email campaigns using HTML, CSS and Dreamweaver.


• Testing email campaigns on a number of different exchange programs and online systems.


• Uploading and managing customer data sets for use in targeted marketing campaigns.


• Using campaign monitoring software and Google analytics to identifying strengths and weakness within the campaigns, helping us to understand and improve the customer experience.

Examples of Email Campaigns

Example 1 - Example 2 - Example 3 - Example 4