Robert Catterall


Welcome

Web based designer & font-end developer from St Albans Hertfordshire, I have over a decade's experience of producing email campaigns, web sites and a lot of supporting art work for many different brands and clients.

If you have any questions please feel free to .

Over
300
millon
emails sent
20 Years
ps
experience
5000
Designed
Assets &
banners
500+
campaigns
built
& counting
20 Years
HTML
& CSS

experience

Work experience

General build & design method

Briefing & planning

  • Identify the target audience & customer journey.
  • Scamp to highlight possible design & build requirements.
  • Gathering of assets & content from various sources.
  • Planning requirements for any data driven content.

Template & asset design

  • Creation of supporting artwork, banners buttons etc.
  • Working tight to brand guides and legal requirements.
  • Coming up with creative solution for design problems.
  • Image size and colour optimization, imaging hosting.

Coding & mobile optimization

  • Creation and development of HTML template.
  • Adding CSS3 media queries for mobile & tablet rendering.
  • Producing tracking and dynamic content codes and flags.
  • Checking HTML on various inbox clients, devices & platforms

Amends, testing & sending

  • Make any last changes & amends, and then test again.
  • Extract data for send, upload and test dynamic content.
  • Send tests to client and stakeholders for final sign off.
  • Then send, reviewing all email reports for insight and stats.